Introduction:

We partnered with Common Sense Oncology (CSO), a non-profit collective of oncologists and patient advocates, to support their mission of putting the power back in patients' hands. This case study highlights the comprehensive digital marketing services we provided to help CSO initiate a global movement advocating for evidence-based treatment and affordable healthcare.

 

Objectives:

We collaborated with CSO to achieve the following objectives:

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1. Website Development: Create a dynamic and robust website that reflects CSO's mission, engages key stakeholders, and provides educational resources for both doctors and patients.

2. Content Marketing: Develop a content marketing strategy to catalyze oncologists, patient advocates, patients, and anyone interested in healthcare reform.

3. Fundraising Strategy and Social Media Plan: Design and execute a fundraising strategy and social media plan to raise awareness and garner support for CSO's cause.

4. PR Launch: Craft compelling press materials to target outlets in the United States, Canada, and around the world, generating global press coverage for CSO.

 

Approach:

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Website Development:

Our first step was to develop a comprehensive website for CSO. The website was meticulously designed to showcase the organization's mission prominently and provide clear navigation for visitors to access relevant information. The website's architecture and user experience were carefully crafted to engage key stakeholders, including oncologists, patient advocates, and patients. Educational resources were made easily accessible, empowering visitors with evidence-based treatment information and supporting CSO's vision of patient empowerment.

 

Content Marketing:

To catalyze engagement and build a community of supporters, we implemented a targeted content marketing strategy for CSO. A team of content creators, researchers, and strategists worked collaboratively to produce high-quality, educational content. This content included blog articles, infographics, videos, and downloadable resources, addressing key issues in oncology and advocating for affordable healthcare. By disseminating this content through various channels, including the CSO website and social media platforms, we successfully attracted a wide audience, fostering dialogue and driving engagement.

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Fundraising Strategy and Social Media Plan:

Recognizing the importance of funding for CSO's initiatives, we developed a comprehensive fundraising strategy. Leveraging social media platforms, targeted email campaigns, and strategic partnerships, the agency aimed to raise awareness and generate donations for CSO. The social media plan included the creation and management of CSO's social media accounts, regular posting schedules, and targeted advertising campaigns. Through engaging content and persuasive calls-to-action, we successfully rallied support and generated initial seed donations for CSO's cause.

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PR Launch:

To maximize CSO's visibility and reach, we devised a compelling PR launch strategy. The agency crafted press materials, including press releases, media kits, and tailored pitches, to target media outlets in the United States, Canada, and globally. By leveraging our extensive network of media contacts and utilizing targeted distribution channels, Smileblazer Media Group secured widespread coverage for CSO's launch. Media outlets spanning print, online, and broadcast platforms featured CSO's mission, amplifying its message and significantly expanding its reach.

 

Results and Achievements:

Our efforts in supporting CSO yielded remarkable results and achievements:

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1. Successful Launch: The partnership resulted in a successful launch of CSO, garnering widespread attention and media coverage across the globe.

2. Global Press Coverage: Through strategic PR efforts, CSO's mission was featured in prominent media outlets worldwide, amplifying its message and gaining recognition on a global scale.

3. Initial Seed Donation Raised